About Singe Beauty
SINGE: to burn something superficially or lightly
Singe Beauty was a passion project started in 2023 by Angelica Nyqvist, though it had been planned for years.
Angelica felt something was missing in the beauty space and wanted to create an all-encompassing brand to bring a product that would be easy for anyone to use - a beauty connoisseur or someone just starting in makeup. Singe Beauty's products are vegan and cruelty-free. The brushes offer a tool that's easy to use and clean, with high-level performance. The signature 'Singe color' is based on the mix between orange and yellow; in Sweden (the owner's home country) this color is sometimes called "fire yellow". This sparked the name of the brand, Singe, referring back to the fiery hue.
Angelica felt something was missing in the beauty space and wanted to create an all-encompassing brand to bring a product that would be easy for anyone to use - a beauty connoisseur or someone just starting in makeup. Singe Beauty's products are vegan and cruelty-free. The brushes offer a tool that's easy to use and clean, with high-level performance. The signature 'Singe color' is based on the mix between orange and yellow; in Sweden (the owner's home country) this color is sometimes called "fire yellow". This sparked the name of the brand, Singe, referring back to the fiery hue.
Angelica has been a part of the beauty community for several years; she began her YouTube journey in 2015, before freelancing as a makeup artist and completing her degree in environmental science. She sees makeup as something that is fun, not a "must" to leave the house, and is an expression of one's self.
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